How to Find Your Ideal Client
Before answering how to find your ideal client, we need to take a few steps backward.
Does this sound familiar?
Scenario A: You passed your certification test and are now an official personal trainer, group class or yoga instructor. You are ready to fulfill your dream of helping others get fit! You open a gym or private studio. You advertise your grand opening. But wait….where is everyone? Why are they not lined up outside, elbowing each other out of the way to work with you? Why are your classes empty? Why is your phone not ringing? Why is no one contacting you?
Scenario B: You are working from dawn til dusk but you find yourself constantly onboarding new clients because your business has a revolving door. Clients do not stay for more than two or three months, and you aren’t “clicking” with any of them. You almost hope they don’t show up to class. You dread going to work. You begin questioning if you are in the wrong career.
Why is this happening?
The answer is simple: You aren’t attracting your ideal client.
As a personal trainer, group class or yoga instructor, you cannot effectively help everyone. If you think you can, you are wrong. Each person is different, from their background to their fitness level to their goals, and everything in between.
For you to work with the people you dreamed of helping, it then falls upon you to clearly define your ideal client.
This is not a simple task.
Try it. Define yours right now. Say it out loud.
Is your answer something like “women” or “women in their 40s and 50s” or “men who want to build muscle”? These are not nearly good enough. They will not help you change your situation. They will never move your business to where you want it to be.
You must do a deep dive into your target client. It is more than just their demographics. You must know how they think, their likes and dislikes, and a host of other personal and situational attributes.
It is only after you identify these that you can develop your programs and services, highlight their benefits, craft your marketing message, and complete everything else that your brand stands for.
This is when you are finally ready to find your ideal client and turn them into a long-term raving fan of you and your company.
To learn how to do this and apply it effectively in your business so you can build it, take part in the Fit Biz In a Box program.